We´re issuing a personal invitation into the kitchens (and beyond) of 28 top food bloggers and chefs. Based on the Where Women Cook magazine, this unique book profiles 28 extraordinary women who share with us their passion for cooking and entertaining. Every meal they make and share is a celebration and each photo-rich profile offers a peek into their cooking environment, favourite recipes (more than 60 of them) and tips on how to turn every moment festive, whether it´s a holiday party or a family dinner. The women include: popular food blogger Molly Wizenberg of Orangette; bestselling author and blogger Angie Dudley of Bakerella; The Pioneer Woman Ree Drummond; Farm Chick Serena Thompson and other popular food personalities.
Was war der schönste Tag in Ihrem Leben? Okay, das bleibt Ihr Geheimnis. Aber wie könnte der genussreichste Tag in Ihrem Leben aussehen? Die Antwort finden Sie in DAYlicious. Denn sechs bekannte Bloggerinnen verraten ihre besten Rezepte für Genuss rund um die Uhr, süße und herzhafte Gerichte mit persönlichen Noten und individuellem Style. Das alles selbst fotografiert und mit vielen Extras ausgeschmückkt. Ein authentisches Buch aus der Welt der Blogger, nicht nur für Networker, sondern für alle, die den Tag nicht einfach vorübergehen lassen wollen. 1 Tag, 5 Blogs: Mit jeweils 10 Rezepten für Frühstück & Brunch, die Mittagszeit, den süßen Nachmittag, Mädelsabende und einen gelungenen Mitternachtssnack. Mit DIY-Anleitungen und Dekotipps!
Whitney Johnson, popular Harvard Business Review blogger, has a goal: to help us to identify and achieve our dreams. Her belief is that we can each achieve greater happiness when focusing both on our dreams and on other people in our lives. In this inspiring book, Johnson directs her attention to teaching women, in particular, a three-step model for personal advancement and happiness. She first encourages us to DARE to boldly step out, to consider disrupting life as we know it. She then teaches us how to DREAM, to give life to the possibilities, whether to start a business or run a marathon. She shows us how to date our dreams and how to make space for dreams. Finally, Whitney´s model brings out the businesswoman in her; she teaches us to DO, to execute our dreams. She showcases the importance of sharing dreams and creating your own dream team. Rich with real stories of women who have dared to dream, this book offers a practical framework to realise one´s true potential.
Der Kölner isst gern, viel und gut. Und er ist offen für alles, was so auf den Teller kommt: heimische Brauhausgerichte, Currywurst, Sushi, Falafel, Kimchi, Burger oder Sterneküche. Ohne Scheuklappen aber lecker muss es sein. Dieses Buch ist Köln zum Essen, ein Reiseführer für den Gaumen, quer durch das gesamte kulinarische Spektrum der Domstadt. Wo gibt es den besten Burger, die krosseste Pizza, die leckersten Rievkooche, das sahnigste Eis, und wo wird Essen zum Erlebnis? Restaurant-Kritiker Carsten Henn und Food-Blogger Torsten Goffin haben die Antworten. Kölner Klassiker wie das Lommerzheim oder das Schnitzel bei Oma Kleinmann dürfen dabei ebensowenig fehlen wie die Schoko-Waffel im Schokoladenmuseum oder die Kölschen Tapas im Sterne-Restaurant La Société.
Sometimes life gets Messy. When sixteen-year-old Brooke Berlin catches a taste of fame and her movie-star father´s attention, she decides it´s time to take her career to the next level--by launching a blog that will position her as a Hollywood It Girl who tells it like it is. But between schoolwork, shopping, and spray-tan appointments, she hardly has the time to write it herself... Enter green-haired outsider Max McCormack, an aspiring author with a terrible after-school job pushing faux meat on the macrobiotic masses. Max loathes the celebrity scene almost as much as she dislikes Brooke, but wooed by an impressive salary, Max reluctantly agrees to play Brooke´s ghost-blogger -- and the site takes off. How long will their lie last? Can the girls work together to stay on top, or will the truth come out and ruin everything they´ve built? Along with an entourage of fame-hungry starlets, scruffy rocker wannabes, and sushi-scarfing socialites, the case of Heather Cocks and Jessica Morgan´s dazzling debut, Spoiled, are back for another adventure in Tinseltown.
Why customer retention is the new acquisition If there´s anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the wrong end of the funnel - the mass media or awareness side. What we haven´t paid enough attention to is the right end of the funnel-the word-of-mouth component that essentially acts as a multiplier for future business. The economic impact of an active, engaged and loyal customer is tremendous. And the same is true of the opposite scenario, namely the impact of angry customers and negative word-of-mouth or referrals. It is this thinking that Jaffe has channeled to challenge marketers to flip the funnel once and for all. With a renewed focus and energy on customer experience, it is possible to grow your sales, while decreasing your budget - in other words, getting more from less. Engaging a few customers to spread the word to many. Using this new flipped funnel model, together with a set of new rules of customer service and a revolutionary customer referral and activation process, you´ll learn how to transform your existing customers into your best salespeople. In addition, Jaffe will explain how to best introduce and combine both digital and social media tools to boost your loyalty arsenal, deploy influencer marketing and implement word-of-mouth strategies that inspire your loyal, opinionated, and most vocal customers to become credible, persuasive, and influential endorsers of your products and services. * Explains how to cut your marketing budget AND grow sales! * Illustrates practical ways to use existing customers to reach out to new prospects * Outlines the authentic role of social media * Demonstrates key ideas with rich, real life examples including Comcast, Apple, The Obama Campaign, Dell, Panasonic, American Airlines, Delta Airlines, Johnson & Johnson, Coca-Cola and many, many more * Written by one of the most sought-after consultants, keynote speakers, and thought-leaders on new marketing change and innovation; renowned blogger and podcaster at Jaffe Juice (www.jaffejuice.com) and host/presenter of web video show, JaffeJuiceTV (www.jaffejuice.tv)